Chivas whisky, the economy leader in European countries and Asia pacific

If there is a single whisky that is accepted throughout Asia pacific as a top quality scotch whisky therefore it really need to be the Chivas whisky. This top quality whisky is produced by the Chivas borthers which in return is managed by Pernod Ricard. Chivas whisky presently is the market innovator in whiskies for 12 years or even more. Believe it or not the sales have been gradually rising right from the year 2002 to 2011.

Chivas Regal Scotch whisky had been first made in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are typically three main whiskies from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended whisky seems to have a taste that reminds you about honey and ripe apples while on the palate it feels round and creamy. There are also ideas of hazelnut and butterscotch in the taste. The 18 year old blended with whisky is aged for at least 18 years before it is bottled and tastes of orange and chocolates. On the nose it seems citrus, spices and fruits. Whereas on the palate you get spicy taste. Chivas Regal 25 year old is matured for 25 years or longer and tastes of apricot and peach.

There is long story behind this excellent drink. It was first started by the Chivas brothers in the year 1801. They launched a retail store that sold spices, Caribbean rum, coffee, and other sorts of food products to prosperous consumers. In the year 1842 after the visit of Queen Victoria to Scotland they were requested to deliver goods to the royal family at Balmoral Castle. And in the year 1843 they were provided the desirable royal warrant to offer goods to the Queen.

As their standing expanded, potential customers often potential and affluent, would require them to offer smooth whisky. Hence, in the year 1850 James Chivas started to merge whiskies to produce smooth whisky that would meet his affluent clients taste. He created a proprietary brand Chivas Brothers and created the first blended with scotch whisky “Royal Glen Dee. This was immediately followed by another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S had been flourishing and to capture this market the Chivas brothers made the decision to develop an aged whisky and it was known as Chivas Regal. In the year 1909 Chivas Regal 25 year old had been introduced and premium brand and eventually seized the imagination of the Americans. They continued to delight in great success till prohibition put a spoke in the wheel in 1920.

Seagrams decided to buy the Chivas Regal brand in the year 1949 and put into use their huge marketing and sales network to further introduce this premium whisky. The time the prohibition was basically lifted and the Second World War was over Chivas launched their 12 year old. Nowadays Chivas Regal had turn out to be pretty popular and had a large loyal customer base. One of its pretty well known shoppers was first the well-known Frank Sinatra.

As soon as the 20th century ended they already had 18 year old and 25 year old added to their list. As a result of the separation of the Seagrams Group, Chivas was purchased by Pernod Ricard in the year 2000 and it continues to be with them to this day.

Chivas whisky has consistently performed perfectly and comes with received various awards and medals at spirits competitions. At the San Francisco World spirit competition it won the gold medal in the year 2006 and 2008.